Digital marketing
This 10-week online program will give you an in-depth understanding of the latest digital marketing tools and techniques. It will help you understand how to leverage digital marketing channels and consumer analytics, gain deep insights into consumer behaviour and effectively engage with customers.In a world where more and more activity is focused on the Internet, digital marketing is one of the most effective ways to build customer relationships and promote your organization's products or services. However, it can also be difficult to navigate the sea of acronyms, technologies and platforms.This digital marketing course begins with an overview of the digital marketing landscape and prepares you to implement a number of proven frameworks in your organization. The study then takes an in-depth look at the opportunities and strategies associated with leading channels and platforms including digital, mobile and emerging technologies. You'll be guided step-by-step in assessing customer needs and marketing objectives, and creating custom digital marketing plans for both paid and owned media. In the end, you'll combine your digital marketing ideas into one integrated plan based on your organization's priorities and resources.
About program
The Executive Course in Digital Marketing prepares effective digital marketers who can design powerful digital marketing strategies for brands. In this course, you'll discover how to create and deliver value and ensure a sustainable competitive advantage.
You will gain essential analytical skills around 'big' customer data to help inform the effectiveness of your marketing strategy across the customer funnel.
And you'll learn how to strategically monitor and create content for stronger online customer engagement, effectively manage online crises, and effectively implement and execute a digital marketing strategy in your organization by identifying and leveraging key drivers.
Curriculum
- Digital marketing and media strategy
- Strategy basics: know your consumer
- Building a digital media strategy
- Digital media investment strategy
- Completion of study
