Strategic management

Strategic thinking is no longer a skill reserved only for senior executives, but is now crucial for professional success in a wide range of roles and responsibilities. The better executives understand business strategy and financial performance, the better they are able to develop strategic agility in the face of disruption and make faster, smarter decisions. They will also be better equipped to help their organizations stay ahead of new opportunities and drive the innovation initiatives needed to succeed in today's more challenging markets.This course will help you address today's most pressing strategic business issues and design a strategy for your own organization. Using game theory to broaden your view of the marketplace, you will examine change, disruption, and uncertainty in your industry and design strategies to respond effectively to these variables. As part of this strategy, you will have the opportunity to assess potential internal obstacles to overcome and develop a plan to overcome them. Evaluating a range of approaches including mergers and acquisitions, strategic alliances and organic growth, you will also identify potential synergies that will enhance your organization's value creation and profitability, and develop the necessary skills to optimize the network of relationships that drive your business.

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About program

Whether you are responsible for managing a product line or a multi-business enterprise, you must be able to identify new sources of competitive advantage. Learn how to create a strategic foundation to expand your company's market share, business operations and global reach.

This course is designed to provide you with key tools and insights from strategy and finance to help you achieve these goals. It will help you understand how a company's strategic agenda can evolve and how you can use this understanding to better identify opportunities for profitable differentiation. You will then learn how to leverage these opportunities to formulate an execution plan, drive organizational alignment and ultimately improve financial performance.

Curriculum

  • Value creation and profitability
  • Game theory and business strategy
  • Developing an Innovation strategy
  • Implementing innovation
  • Digital platform strategy
  • How to get the most out of your business relationships
  • Completion of study

Lecturer