MBA – Strategic management
To succeed in the future, managers must develop the resources and capabilities needed to gain and sustain advantages in traditional and emerging competitive markets. How organisations seek to develop this competitive advantage is the essence of their strategy.Students will examine the ways in which firms build and maintain their competitive position and achieve long-term profitability. Emphasis will be placed on developing an integrated view of the firm that includes functional areas such as operations, marketing, accounting, and finance.The goal of the program is to introduce students to the concept of strategic management through the analysis of practical cases and takes into account the basic direction and objectives of the organization, the environment (social, political, technological, economic and global factors), the industry and market structure, and the strengths and weaknesses of the organization. Emphasis is placed on the development and successful implementation of strategy in different types of firms across industries.
About program
The curriculum emphasizes the value and process of strategic management. In addition to learning new material, students are expected to integrate and apply their prior knowledge to strategic decision-making in organizations. The Strategic Management program is designed to explore the vision, mission of the organization, examine the principles, techniques and models of organizational and environmental analysis, and discuss the theory and practice of strategy formulation and implementation, such as corporate governance and business ethics to develop effective strategic leadership.
The course is specifically designed to not only introduce students to key strategic concepts, but also aims to help students integrate and apply their prior knowledge to a variety of business situations. The course aims to support the objectives of the Master's program with a solid foundation in ethics, globalization, and interdisciplinary issues.
Curriculum
- Management and corporate governance
- Strategic management
- Ethics in decision-making
- Corporate finance
- Company strategy
- Innovation and new product development
- Strategic thinking
- HR management
- Strategic risk management
- Strategic marketing and marketing management
- Final thesis