MBA – Marketing and E-commerce
Today's business environment is constantly evolving. Globalisation, new information technologies and new distribution channels are changing the way we look at marketing and how we sell. To compete in a global environment, we need to gain access to new markets, deal with new competitors and, most importantly, approach sales and marketing management from a more innovative perspective.Consumers are becoming more demanding and have access to information to help them make decisions. To meet their demands, companies need well-prepared professionals with up-to-date marketing education, the ability to cater to an ever-changing marketplace and the ability to take full advantage of new technologies.Marketing is therefore undoubtedly the foundation of a functioning business. It is an organizational philosophy and a set of guiding principles for interacting with customers, competitors, co-workers and the environment. Marketing involves planning and executing the conception, pricing, promotion and distribution of ideas, goods and services. It begins with identifying and measuring consumer needs and wants, assessing the competitive environment, selecting the most appropriate target customer groups, and developing a marketing strategy and program to implement offerings that will satisfy consumer needs better than competitors.
About program
In our MBA in Marketing program, you'll take important courses ranging from organizational leadership to marketing strategies, and you'll explore buying habits, trends and consumer behavior. The main objectives of this degree program are to enhance graduates' ability to assess market opportunities by analyzing customers, competitors, associates, context, and company strengths and weaknesses; to develop effective marketing strategies to achieve organizational goals; to design a strategy implementation program to maximize its chance of success; and to communicate and defend your recommendations from both quantitative and qualitative perspectives.
The program of study is designed to serve as an introduction to the theory and practice of marketing. You will explore the theory and application of marketing concepts through a combination of cases, discussions and lectures, drawing material from a variety of sources and settings, including services, consumer products and business products. You will be challenged to learn and keep abreast of marketing trends so that you can apply them to your current or future marketing career.
Curriculum
- Marketing management
- Global marketing management
- Marketing communication
- Marketing strategy
- Brand and product management
- Branding
- Consumer behaviour
- Advertising and sales promotion
- Social media marketing
- Digital advertising
- Final thesis